It’s undeniable, the numbers are in and the results are astounding. Mobile marketing used to be considered to be one of those extra unacceptable expenses, but it’s rapidly becoming a future-proof investment. Right now, both consumers and producers are experiencing a paradigm shift as the “internet of things” becomes a fixture in our lives. If you haven’t fully invested yourself in mobile marketing, here are three solid reasons why you should:
Mobile Internet Growth Has Outpaced PC Internet Access Rates
Mobile Internet use is growing rapidly. PC growth cannot match this rate of growth. In fact, many Internet users access the internet solely with a mobile device. This means online marketing efforts that aren’t targeting mobile devices are missing out on the largest consumer segment online.
Mobile Ecommerce Projected to be Half of all Commerce by 2018
Mobile ecommerce already makes up a major portion of ecommerce. Current estimates place these figures at 27 percent of all online ecommerce transactions. By the end of the decade, this number is expected to rise to more than 65 percent. This number may rise even more than that.
Businesses That Monetize Mobile Users are Reaping Rewards
Businesses that have optimized sites or apps for mobile ecommerce are already reaping the rewards. If you want to succeed in mobile ecommerce, you’ll have to cater to mobile users. Once you’ve secured those mobile users, the mobile revenue comes pouring in.
The advent of the Internet has proven that companies have to adapt rapidly to changing technology. Those who didn’t take advantage of the opportunities the Internet offered earlier in the decade saw economic growth decline. Whatever has been working in the past is irrelevant. If you don’t have your foot in the door when it comes to technological shifts, you’re certain to be left behind.
It’s abundantly clear. If you’re not proactive, you’re in a bad position when it comes to placing yourself at the top of the marketing pinnacle. Reactivity won’t get you very far. You’ll spend most of your time floundering in a sea of rapidly changing technology. As technology advances, and mobile device use increases, garnering the attention of these mobile users will be the only way to keep your company afloat. In fact, it would not be a stretch to imagine that PCs may be completely replaced by mobile devices sometime in the very near future. Can your current marketing strategies keep up?